The only benefit is that the store gets the sale, as mentioned.
Another is anniversaries and opening events. Buy any off-the-shelf items as they have in stock, order all your online orders to pay in the store, and get the total to go towards any rewards.
The downside is that any refunds have to be made at the same store you ordered from. I recently ordered 4 pre-order items from a store terminal. One has been unavailable since the initial batch went out (if it ever happened at all). When I asked online for a partial refund, of that one item, I was told I had to go to the store I placed the order.
I try to keep my local stores getting the orders I place, but if this is GW's way of runnign a company, we're better off ordering direct online.
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